Sales from the Buyer’s Perspective
The ancient Romans (and many other cultures) understood the importance of perspective to beginnings and transitions. That's one of the reasons they created Janus, the (sometimes mixed gender) diety...
View ArticleWhen the student is ready, the new black will appear.
According to New York Times columnist Maureen Dowd, “Now that she has domesticated the Facebook frat house, Sandberg wants to be ‘the pompom girl for feminism,’ as she calls it. She has a grandiose...
View ArticleAnother reason (or two) to interview
How is a therapy session like sourcing content with a one-on-one interview? Offering someone a sympathetic and knowledgeable listener is a great way to get the person to open up. In the case of a busy...
View ArticleThe Importance of Brand When You’re Digging Yourself Out of a Hole
I’m still thinking about Rich Gotham and the keynote he gave in Boston this week. He’s the Celtics’s team president, and we were at the 10th annual RainDance conference, the signature event of the...
View ArticleDon’t Abuse Your Brand Loyalty by Committing Corporate Hubris
Hubris of any kind is a sure-fired way to invoke the wrath of the gods. New Coke, Microsoft and Apple have learned this. So did Demosthenes and other ancient Greeks. And, now, Gordon Gee has, too. The...
View ArticleWhat Would Be the Use of Throwing a Party and Failing to Invite Anyone?
@juliefleming @torimillerliu @steveposteditor So true. If I don’t engage/entertain my reader, the value of my content is nil. DOUG — Doug Stern (@DouglasLStern) June 11, 2013
View ArticleAll Things Being Equal
Most General Counsel say they want lawyers who a) solve their problems, b) make their lives easier and c) are nice to work with. Having an outside interest and sharing it speaks to this third need. It...
View ArticleCreating Content With Your Client in Mind
Few of us in law firm marketing want to touch them. The long lists of long descriptions of the services we offer. Because of their sheer number and length, we rarely touch them -- from our old sites...
View ArticleBeing Right v. Being Happy — Part 2
A lot of today's marketing content goes by the book...whether it makes sense or not. A recent damage-control message to Target's defrauded customers, for example, looks as though it was written by the...
View ArticleWant to know a person, place or thing? Go and see.
Thomas Jefferson used his hand telescope to monitor his world on and around his rural home, Monticello. This included construction progress at the University of Virginia, a couple of miles to the...
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